Genre is a way to categorize the types of films
Why is it useful for you as producers of a film to have genres?
- Starting point on conventions - iconography, symbols associated with a genre.
Visual, aural - Narrative, Themes, Characters.
- By having a genre this makes it easier to advertise to the audience - they can know what to expect.
- Based on previous ratings they can make judgements about who their audience is.
Trailers - posters include; Iconography (visual)
Title to narrative & characters giving clues.
Benefits to audience:
Influences your decision to see a film - audience expectations - familiar, recognizable.